Urban Anaj ki shuruaat ek simple sawaal se hui â "Hum apne ghar walo ko jo anaj khilate hain, kya wahi anaj market mein milta hai?"
Hum khud kheti aur development ke background se aate hain. Hamne dekha ki kisan apni mehnat se ugaye anaj ko bahut kam keemat par bechta hai, aur wahi anaj market mein kayi haathon se guzarte hue, milawat aur polishing ke saath, mehenge daam par bikta hai â jiska fayda na kisan ko milta hai, na customer ko sahi cheez milti hai.
Isi gap ko door karne ke liye humne Urban Anaj shuru kiya â ek platform jahan kisan ka anaj seedhe aapke ghar tak pahunche, bina kisi middleman ke, bina kisi milawat ke.
Hum Urban Anaj ko Amazon ya Blinkit jaisi normal e-commerce site nahi banana chahte. Hum chahte hain ki ye ek aisa platform bane jahan hazaron kisan judkar apni fasal seedhe customer tak pahuncha sakein.
Middleman ka commission khatam karke, kisan ko unki mehnat ka sahi mool milta hai.
Koi rang nahi, koi polish nahi, koi milawat nahi â sirf jaisa khet se nikla, waisa hi aapke ghar.
Pehle quality establish karenge 1-2 products se, fir categories badhayenge â taaki trust bana rahe.
Ye sirf ek business ki kahani nahi hai â ye ek chhote kisan parivar ke bete ki kahani hai, jisne mehnat ki, shahar gaya, aur fir wapas apne logon ke liye laut aaya.
Mera janam Katni ke ek chhote se gaon mein hua, ek chhote kisan parivar mein. Ghar mein paise ki tangi thi, lekin khet aur mehnat se hi pet bharta tha. Bachpan se hi dekha hai kisan apni fasal ke liye kitni mehnat karta hai, aur usko uska sahi mool kabhi nahi milta.
Ghar ki halat itni achi nahi thi ki padhai aasaan ho, lekin maa-baap ne kabhi padhai rukne nahi di. Unki mehnat aur vishwas hi meri sabse badi prerna thi.
Ghar ki zaroorat ne mujhe shahar ki taraf bhej diya. Wahan kaam kiya, duniya dekhi, aur ek baat clearly samajh aayi â sheher mein logon ko shudh, bina-milawat anaj dhoondhna kitna mushkil hai, jabki hamare gaon mein wahi anaj seedhe khet se milta hai.
Shahar mein reh kar maine ye zaroorat samjhi â kisan ko sahi daam nahi milta, aur customer ko sahi anaj nahi milta. Bas yahi gap mitane ke liye maine faisla liya ki apna kuch shuru karunga, apne hi logon ke liye, apne hi gaon se.
Aaj Urban Anaj uss soch ka natija hai. Hum Katni ke kisano se seedha anaj khareedte hain, khud quality check karte hain, aur bina kisi middleman ke aapke ghar tak pahunchate hain. Ye sirf ek dukaan nahi â ye mere gaon ke kisano ka, aur har ghar tak shudh khane ka, vaada hai.
Har product ke neeche button par click karke dekhein ki wo khet se aapke kitchen tak kaise pahunchta hai.
Dal aur atta se shuru karke, hum dheere-dheere ek complete grocery brand banenge.
Moong, Chana, Urad, Toor Dal aur Gehu Atta se quality establish kar rahe hain.
Pure kitchen ki zaroorat poori karne ke liye category badhayenge.
Hazaron kisano ko platform se jodna, jisse wo seedhe apni fasal list kar sakein.
Multiple shehron mein delivery, apna app, aur ONDC integration.
